Good design. Real business impact.

Websites, automation and custom software.
Designed and built in Miami by Rafael de la Cruz.

Fixed scope and price before we build. See starting prices.

Aria Assistant / Mac + iPhone assistantIndependent project

Work that makes things work.

Client work and an encrypted desktop application.

Where is your business
getting stuck?

Connect what happens next.

Turn a website enquiry into a connected workflow for intake and follow-up.

From enquiry to customerIllustrative workflow
A website enquiryFollow the enquiry through the business.
  1. 01WebsiteExplain the offer
  2. 02LeadReceive the enquiry
  3. 03IntakeCollect the details
  4. 04CRMStore the context
  5. 05Follow-upSend the next step
  6. 06CustomerKeep the relationship
Connected by automation

Capture the details once. Pass them to the tools and people who need them.

An example of a connected workflow. The stages depend on how your business works.

Inside the work.

Commerce + operations

Stephy Sourdough

Shipped in about nine days
Before

Every order was a chat thread.

WhatsApp referrals. Pickup questions answered by hand. No storefront for browsing and ordering.

What we built

Ordering that fits the bakery.

A bilingual storefront with capacity limits, pickup scheduling, order updates and a phone-friendly admin tool.

After

Customers order. Stephy manages.

Customers choose an available pickup date. Stephy manages orders, prices and photos from her phone.

Implementation details

Cloudflare Workers · D1 · R2 · Web Push · Installable admin PWA · Bilingual EN / ES

Visit the live site (opens in a new tab) ↗

Mudrashram Ledger

Confidential records needed a home outside third-party cloud services. We built an encrypted desktop tool for client profiles, follow-ups, and recovery. The data stays on the practitioner’s device.

Read the case study
Implementation details

Tauri · Rust · React · TypeScript · SQLCipher · Encrypted backup and recovery

Aria

A personal assistant for Mac and iPhone that brings briefings, routines and conversations together. Email, message and calendar actions start as drafts for review.

Interface previews use synthetic example data.

Implementation details

SwiftUI · Python · Ollama · macOS + iPhone

Understand the work.
Then build what it needs.

  1. 01

    Map the problem

    We look at how the business works today, including the tools you use and the steps you handle by hand. An existing tool may be enough.

  2. 02

    Agree on the build

    You receive a scope, a fixed price and a timeline before development starts. Design and engineering happen together, with your feedback along the way.

  3. 03

    Put it in your hands

    We test the workflow and walk you through it. You receive the software and documentation, with accounts in your name wherever practical.

Rafael de la Cruz, founder of Blackform Labs

You’ll work directly with me.

I’m Rafael de la Cruz, the Miami-based designer and engineer behind Blackform Labs. I designed and built the projects shown here.

I scope and build your project, and remain your contact after delivery.

(305) 330-9683 hello@blackformlabs.com

What needs to work better?

Tell me what you’re trying to do and what gets in the way. Rough notes are fine. We’ll start with a free conversation. See pricing for starting points, or read the FAQ.

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